CoActive works with companies like P&G, Diageo and Pepsi. Charlie is the inventor of the Dynamic Marketing Environment, a set of online and offline marketing tools used at companies like IBM, Symantec and Lexmark. He was CEO of Euro RSCG 4D - a multi-office integrated marketing company.
Charlie Tarzian's Marketing Hub profile

Mr. Tarzian, age 49, has been managing integrated marketing agencies for the past 10 years. He has been designing and developing marketing and sales technology systems since 1995, and has extensive knowledge of the integrated communications business and expertise in the design of real-time marketing and sales automation systems. From 1996 through 1999, Mr. Tarzian was President of Blau Marketing Technologies, one of the largest independent direct marketing agencies in the U.S. at that time. In early 1999, he became Chief Technology Officer of Circle.com, the publicly traded subsidiary of Snyder Communications Inc. providing Internet professional services including strategic e-commerce consulting and online marketing. Mr. Tarzian later became Circle.com's Chief Strategy Officer before being appointed its Chief Executive Officer in November 2000. At that time, Circle.com had grown to a 650 person, 13 office multi-national group. In 2001, Circle.com was integrated into Euro RSCG Worldwide, the fifth largest advertising led communications group in the world, and Mr. Tarzian assumed the title of CEO of the New York region of Euro RSCG. He has been leading teams on large global engagements utilizing his expertise in the integration of technology, data and creativity with clients such as IBM, Intel, Symantec, Thomson Corporation, Proctor & Gamble, UPS, Lotus, Bell South, Computer Associates, Volvo Cars, Lexmark, Campbell Soup Company, Barclay's Global Investors, and Charles Schwab, among others.
CoActive Marketing Group, Inc. Names Charlie Tarzian Chief Executive Officer
10/10/06

Charlie Tarzian, CoActive's President and Chief Executive Officer, commented, "Over the past year we have worked to accomplish three primary goals: first, to be a strategic marketing partner offering integrated solutions to our clients; second, grow revenues with existing and new clients with recurring work and eliminate single-project work clients; and third, add capabilities to allow us to better develop and serve our clients with integrated marketing solutions, with a particular focus on market insight, segmentation and technology. We believe we have made progress on all three fronts and that our Q2 results are an early indication of that progress."
CoActive Marketing Group, Inc. Reports Second Quarter Results Ended September 30, 2007
11/12/07

Charlie Tarzian, CoActive's President and Chief Executive Officer, commented, "As we have described in the past our goal is to act as a strategic marketing partner to all our clients by taking our strength in events, experiential, promotions and interactive and integrating those services through customer data capture, analytics and segmentation. To that end, we have been reshaping our talent and business mix adding strategic and digital talent, winning integrated marketing work with existing and new clients and exiting the business of one-off promotional work."
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Mr. Tarzian concluded, ". . .Our pipeline is strong, we are winning integrated marketing work from existing and new clients, and we expect to see year over year revenue growth and profitability for the remaining quarters of fiscal 2008."
CoActive Marketing Group, Inc. Reports First Quarter Results Ended June 30, 2007
08/14/07

Charlie Tarzian, CoActive's President and Chief Executive Officer commented, "Our goal is to reshape our company as a strategic marketing partner of our clients by leveraging our strength in events, experiential, promotions and interactive services with our customer data capture analytics and segmentation. Previously we operated our divisions as separate service units, generating revenues from a mix of sustaining clients providing recurring revenue, and one-off projects. We have moved away from one-off promotion work and are replacing that revenue with new services for current sustaining clients and new sustaining clients. The integrated approach helped create momentum for both our new multi-cultural and CRM/Loyalty practices. Our focus on integrated solutions with measurable results is starting to bear fruit as we are being awarded assignments in digital, CRM, Marketing Resource Management (MRM), Loyalty, branded entertainment and integrated multi-cultural by both current and new clients."
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Mr. Tarzian concluded, "We are excited with the progress we are making in the transforming of CoActive into a strategic, integrated consumer experience company. In just the last few months, we have seen growth opportunities from new clients as well as continuing organic growth from our existing core clients. As a result, we expect quarter over quarter revenue growth to resume in our second quarter ending September 30, 2007 and profitability for the remainder of the year to be more consistent than in past years."
CoActive Marketing Group, Inc. Reports Fourth Quarter and Full-Year Results Ended March 31, 2007
06/21/07